Advertising specialties are a world of its own. There are thousands of companies producing all kinds of advertising specialties and many more importing them, selling them and using them. In fact most companies in the world have some form of advertising specialties. With this abundance of advertising specialties it is hard to get noticed and this is why The Original Floating Action pens are uniquely placed in this market. The sliding film inside the pen barrel makes Eskesen's floaty pen so special and treasured that the life span by far exceeds that of far more expensive advertising specialties.