Promotional products are an important factor when planning any branding campaign, product launch or business event. Promotional products should be attractive, of good quality and have an appearance that attracts the attention of the target group of customers. All this an much more is achieved with The Original Floating Action pens. They are among the best known promotional products in the world, and their life span ensure a very high return on investment as the pens are kept for many years, long after the ink is used up. The moving images inside the pen barrel is the key to attention.