An advertising pen should do more than just advertise a product, service or name. It should brand as well, but unfortunately most advertising pens are plain and dull - and of very poor quality. Not so with The Original Floating Action Pen. 4 colorful artwork elements in the barrel creates the world famous Floatng Action effect, and makes the pen exiting to look at and to use. Therefore the life span is also much longer than ordinary advertising pens.