To promote business products you need other business products, it is that simple. Business products - also known as promotional products or give aways - are more popular than ever. Especially those business products that have a personal value for the receiver are high in demand. One of those business products are the Original Floating Action Pen. Having been among the most popular business products for more than fifty years it is still as popular as ever due to its ability to captivate the receiver and tell a good story.